• Things I like


Simon Dickey brings 20 years of new media experience in New Zealand, Australia and North America to Frontend’s creative force.

Good design begins with knowing your clients' business inside out and their customers. Only then can any designer develop a communication solution.

I place strong emphasis on empowering the Frontend team to grow within themselves and, in turn, add value back to our clients.

Core expertise

  • Online strategy
  • Creative direction
  • Team coach

Favourite projects

Corinne has a functional, practical mindset and is very good at getting her head around complex scenarios and making them look and feel simple. She has more than 10 years’ experience in user-centred design, and has been an integral part of the Frontend team since 2004.

Corinne is passionate about information architecture and user experience, and welcomes any challenge to apply and extend her skill set and knowledge in these areas.

Core expertise

  • User experience design
  • Information architecture
  • Business research and analysis

James brings an enthusiastic and motivated mix of creativity and development know-how to the table. He is a leading usability and interaction designer using his analytical thinking to enhance these processes.

He has worked for Frontend since November 2007, and is an integral part of the team. He is proactive about keeping up with usability research and trends, and often advises us of new technologies and processes that Frontend should investigate.

Core expertise

  • Interaction design
  • Information architecture
  • User testing

Kelly is a leading front-end developer. He is skilled in JavaScript, AJAX, xHTML and CSS, ActionScript, and quickly picks up different technologies and processes.

He’s up for a challenge, is a stickler for identifying the tiniest imperfections and has a passion for interactive technologies – so is always looking forward to pushing the boundaries of the web.

Previous projects Kelly has assisted with include: integration of HTML and CSS for Vodafone, collaboration with external developers of Microsoft Sharepoint, and integration of HTML into Business Catalyst CMS for Kordia.

Core expertise

  • HTML5 & CSS3
  • jQuery & AJAX
  • CMS integration

Having graduated from the prestigious Wanganui School of Design, Dan has travelled extensively and gained worldly experience in life and in web design.

Dan has been with Frontend for three years and in that time has used his skills in the many facets of web design, from wireframing and design, through to icon design, illustration and photography.

Dan has a passion for the web, and is interested in how great design can help communicate ideas.

Core expertise

  • Interface design
  • Information architecture
  • Information graphics

Tony is a savvy new media designer with his finger on the pulse in regards to social media and web trends. He enjoys making the UI look slick, as well as functional.

Tony has been with Frontend for almost two years, and in that time has designed several major interfaces, including Kordia Solutions website, Kordia customer portal, SUPSNZ (Stand-up paddle boarding) and several of the IAG projects.

Core expertise

  • Interface design
  • Portal design
  • Intranet design

Graeme founded, owned and managed his own international freight forwarding company for more than 20 years.

An industry leader in the New Zealand market, Graeme’s firm had a turnover of over $30 million per year and was listed by the New Zealand Business Review among the top 500 domestic companies.

Now offering his expertise to Frontend as Finance Manager, Graeme brings a range of specific business skills to our many projects and clients.

Core expertise

  • Account management
  • Business advice
  • Financial management and compliance

Favourite projects