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Blending Tradition and Technology

Simon Dickey
Monday 23 May 2016

Our process is key in establishing rich customer journeys. We use an iterative design process which begins with rough wire-framing. To make this into a functioning prototype, we generate a digital mock-up of the UI design, which is then implemented on mobile and tablet devices. Introducing this prototype to user-testing aids us in forming simplified customer experiences.

We establish parallels between our process and traditional painting methodologies, by establishing a rough foundation, then building up with colour and paint without being too granular. From this process incredible artworks and experiences are formed.

Music: Blur. by rsf
CC License


Blending Tradition and Technology