Vodafone engaged Frontend to look at two key areas. The first project was to address the heavy product pages that contained too much information for the user to digest. Frontend took a fresh approach to create a clean-looking page that highlighted the key points through strong typography and simple, informative graphics. Our goal was to convey key messages in 5 –10 seconds.

The second project we undertook was to restructure the landing pages for Mobile, Internet, Landline and Internet Services.

www.vodafone.co.nz