Why Michael Hill Jeweller should check out Frontend

21 Apr 2011  Corinne Gibson

The success story that is Michael Hill Jeweller today began in 1979… and I was born in 1979! Ok, so that’s just a coincidence, but there are many factors that lead me to write this post today.

Michael Hill Jeweller is on my personal list of top five goal clients.
Why? I absolutely relate to his passion to achieve the goals he sets his mind to.

I purchased Michael Hill’s book, Toughen Up, when it came out in 2009. It really is an interesting read, his dedication and passion for his business and personal life is inspiring, and it’s encouraging to see a Kiwi not get taken down by the dreaded tall-poppy syndrome. He stands tall, and people respect him.

As a company, Michael Hill Jeweller is a “poster boy” for successful business. Whether large or small, it’s great to see a strong employee focus and betterment scheme in place in a company. Frontend also instill this philosophy, which makes an amazingly creative and productive environment to work in.

What do I think Frontend could do for Michael Hill Jeweller?
I think the MHJ site should be a reflection of their market-leading position – the site needs to be at the forefront of web technology, pushing the boundaries while ticking all the ecommerce boxes – because the site is essentially their web-based store front.

To do that, Frontend would hit the drawing board to get back to the basics. A structured approach to site and business research and analysis will allow the scope to be properly defined, KPIs to be documented, check points to be set up; the ultimate goals being top site performance, longevity, wide audience appeal and increased online business and customers for Michael Hill Jeweller.

There is a lot of potential to push the web site in new directions, particularly with the emergence of new technologies and new devices. There are iphone apps that let you try on jewellery, Blue Nile has an interesting app specifically targeted to couples finding the perfect engagement ring, James Allen have created “an online simulation of the magnifying lens used by jewellers to see diamonds up close”.

With a strong focus on user experience (UX) design, Frontend can identify the issues that are potentially impacting conversion goals, brand loyalty, and site usability.

This is the perfect time for any business to do a current situation analysis and start working on their plan for future internet progression. So much is happening, it’s such an exciting time to be involved with the web as it reaches out in new directions.

Yes, this is a wee bit of a nudge to see if Michael Hill Jeweller are interested in fulfilling one of my goals and working with Frontend. We have the same passion for our business, our success and our clients as Michael Hill Jeweller have for theirs.

Why should Michael Hill Jeweller (or anyone) check out Frontend?
I have had the luxury of working in UX strategy and design for clients such as Vodafone, State Insurance and NZI and I love being able to vicariously take part in as many different industries as we have clients. I’m keen to take on new challenges; I have the experience and the expertise and I’d be excited to explore the potentials with any new client.

Our methodology has been tried, tested and refined into a smooth process throughout our ten year existence. We’re not a one size fits all outfit, we design and customize each and every solution to our very individual clients’ needs.

Frontend have a proven user-centred design process that meets objectives and delivers results.

Frontend are a team of talented people, specialist experts in the web space, and can work as the web partners to help any business drive and maximize their online success.